Finding your Inner Being

“Fast food is popular because it’s convenient, it’s cheap, and it tastes good. But the real cost of eating fast food never appears on the menu.
                                                                                                                             – Eric Schlosser

Rapid use of chemicals and fertilisers have forced people to find a healthy way of living, this is where organic market comes into consideration. Organic food make its roots firm after people realised the importance of being healthy and carrying a healthy lifestyle.

According to TechSci Research report, “India Organic Food Market By Product Type, Competition Forecast and Opportunities, 2011 – 2021”, India organic food market is anticipated to grow at a CAGR of over 25% during 2016-2021, due to increasing use of synthetic chemical fertilizers and pesticides in non-organic products that lead to various health issues such as cancer, obesity and birth defects.

Organic Food is the talk of the generation. Everyone wants to eat healthy but the challenge comes at the last mile when we try to bridge the gap with the ingredients and finished product on the table. Thankfully, Inner Being promises to bridge the gap with some exclusive recipes to back their varied ingredients.

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INNER BEING comprises a growing roster of products spanning across the categories of Beauty, Wellness and Nutrition. Inner Being believes in the power of pure plant extracts, ancient wisdom and their synergy with modern research methodology. Headquartered at Hyderabad, Telangana with a pan-India presence, their mission is to make a dent in the industry affecting the lives of people and the society as a whole, positively.

However, with so many organic brands across India, it was really difficult to support their claim and hence they decided to invite a bunch of food lovers/bloggers to try their products in use. They partnered with Ohri’s Ruci & Idoni Bistro, Banjara Hills to dish out some delicious healthy food using their products. As always with Chef Amey Marathe at the helm, it was that difficult for them.

Herbed Quinoa Salad, Fish cakes coated with jowar flakes , Jowar Pops in Bhel Masala, Barley Risotto with Grilled chicken & green beans, Fat free jowar flour cake with milk and pomegranates.

These are some of the recipes which were showcased to us and many more will be part of the Healthy Menu which is being planned to launched at Ruci & Idoni soon. They are all gluten free and rich in nutrients and proteins.

Indian market is very fresh for the organic segment and there are very few companies, who are ruling right now, thus there is opportunity for startups as well as franchisees to try their hands on and grab the opportunity.

Moreover India’s food market size is quite big, to replace it with organic food, more business and brands will have to jump in the game.

Thus there is a sea of opportunity for brands and entrepreneurs in this field.

People are opting for quality lifestyle over chemically charged lifestyle. Thus organic segment is going to take rapid shape in near future. Inner Being definitely will be a path changer in that healthy eating space in India.

You can order your supply of organic food right on their Inner Being Store which has a huge variety of products to pick up. Once you get your supplies, don’t forget to check out the recipes on their website and churn out some great healthy food. There are other e-commerce portals where Inner Being procuts are also sold.
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Thanks Fernandist for introducing us to the brand with which I plan to have a little longer relationship.

*The visit was by invitation from the business owners. The food & beverages were on the house. However, the review is unbiased and based on the true experience.


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